The best celebrity car endorsements that will go down in history
When the automotive industry teams up with actors, supermodels and sports personalities
Celebrity endorsements can work wonders for car brands, creating awareness for new models and ultimately generating sales. Ideally actors, musicians and sports stars should embody the image and values of the car company, and if all goes well, the relationship will pay for itself many times over as orders for new cars stack up.
Whether it’s a one-off flashy commercial or a full-on brand ambassador role, celebrity endorsements have been a powerful marketing tool for decades – from Victoria and David Beckham to Margot Robbie and Kylie Minogue.
Here are just some of the famous people who’ve worked with the biggest car brands over the last 25 years…
David Beckham – Maserati
Sporting icon David Beckham became a global brand ambassador for Maserati in 2021. He described Maserati as an “iconic Italian brand” which shared his “appreciation for the very best innovation and design”. In 2023 the former England captain designed a bespoke collection of cars for the luxury car maker called Fuoriserie DB Essentials.
Victoria Beckham – Land Rover
Style and cars run in the Beckham family. Way back in 2010, Gerry McGovern – the then Land Rover and Range Rover Design Director – appointed Victoria as his new Creative Design Executive. The ex-Spice Girl collaborated on projects, starting with a special edition Range Rover Evoque.
