More and more brands are using artificial intelligence in their ad campaigns and that includes luxury labels, although they’ve been relatively slow to adopt the tech compared to those further down the price scale.
But the latest is Victoria Beckham and as one of the first luxury brands to embrace AI animation, it’s undeniably noteworthy.
Launching its new pre-SS25 signature Dorian bag with a phased rollout set to blend both “classic and experimental storytelling”, the company said it “has once again proved its willingness to stay at the forefront of innovation, translating its brand aesthetic into new universes”.
