Elon Musk, the CEO of Tesla Inc. and SpaceX, has actively participated in the 2024 U.S. presidential campaign through his political action committee, America PAC. Launched in May 2024, the super PAC has allocated over $67 million towards advertising and canvassing efforts to support Donald Trump’s candidacy. Most recently, an ad from Elon Musk’s political action committee featured an assertive call to action, urging young men to vote for Donald Trump, portrayed as an “American Badass” to rally support as election day approaches.
Elon Musk’s Political Involvement in the U.S. Election
Elon Musk’s America PAC has committed substantial financial resources, totaling more than $67 million, in backing Donald Trump. This effort is part of a strategic campaign to mobilize young male voters, a demographic that has shown varying levels of engagement in past elections. By focusing on this group, Musk aims to boost Trump’s electoral chances, particularly in swing states.
The super PAC has utilized advanced micro-targeting techniques to reach young men on platforms like Facebook, YouTube, and X. These targeted ads often feature themes that resonate with this demographic. In this latest advert, a voiceover in the advertisement broadcast on the social platforms declared, “If you sit this election out, Kamala and the crazies will win.”
This support from the Tesla CEO comes after Trump publicly disclosed that he intends to appoint Elon Musk to the Department of Government Efficiency role should he win the election. Concurrently, the SpaceX CEO expressed interest in Trump’s proposal stating, “I Can’t Wait” to audit US Federal Agencies.
Kamala Harris and the Female Electorate
On the other hand, Vice President Kamala Harris has garnered support from female voters, partly fueled by the backlash against the 2022 reversal of Roe v. Wade. This support is evident in the mobilization efforts led by high-profile endorsements from figures like Taylor Swift and Oprah Winfrey.
