Victoria Beckham Beauty is (finally) available in Ireland. Here are the best products to try

Chic, refined and definitely posh – this quietly luxurious brand is poised to shake up make-up bags across the country

Victoria Beckham’s eponymous beauty line is now available in Ireland, thanks to a new counter at Brown Thomas on Grafton Street. Known for sophisticated, heavyweight tortoiseshell-encased products that aim to deliver a polished, effortlessly refined look, this collection is one I’ve long anticipated experiencing in person.

Launched in 2019 following the success of two capsule make-up collections Beckham created in partnership with Estée Lauder – collections that also premiered at Brown Thomas – Beckham says the return to the luxury retailer for her own brand is a fitting continuation of that legacy.

“The last time I visited was when we launched the Estée Lauder beauty collaboration. That was incredible back in 2016, and this time, I’m honoured it will be with my own beauty brand. I’m so excited to be launching in Brown Thomas. We have designed the most beautiful counter, and I hope to be able to come to Ireland very soon.”

The cruelty-free brand’s inaugural collection focused on a curated edit of products devised to create the perfect smoky eye, a look synonymous with Beckham: four impressively formulated eyeshadow palettes, single shimmering lustre eyeshadows, and creamy kajal eyeliner pencils. It has since expanded to include additional make-up products, fragrances and skincare – the latter developed in collaboration with Augustinus Bader, a recognised leader in the skincare field.