Fifty and fabulous: Victoria Beckham’s beauty line is about to land in Ireland, and it’s ideal for those aged 50-plus. Sarah Halliwell asked the designer all about it …
Another reason to love autumn. Victoria Beckham’s own-name brand, founded in 2019, opens its first Irish counter, complete with make-up, skincare and perfume, at Brown Thomas this month. As the designer celebrated a big birthday in April, I was interested to ask if her attitude towards beauty has changed as she enters her 50s. “Less is more,” she says. “Recently, I’ve found that I am just wearing concealer and skipping foundation, I like the freshness it brings to my skin. Also, I do like to try new approaches to make-up. I think it’s important to not get into a rut, and to experiment. I love looking back at my past beauty and hair looks, living through all these experiences. Even though I’ve had a similar beauty and hair look for the last few years, I do constantly make tweaks, such as a shade of eye pencil.”
Beckham’s style and savvy is evident across the collection. “I was very particular about what I wanted – it always comes down to what I desire and cannot find.” Beckham plays to her strengths, delegating the science side to experts, rather than just marketing something pretty and fluffy that people will buy because her name is attached to it. “Five years ago, when I launched Beauty, I was going to start with foundation – that’s what I wanted for myself. But I couldn’t compete on the science front so I put it on pause,” she explains.
That’s why Beckham’s skincare – such as The Cell Primer Moisturiser (from €70 for 15ml), a beautiful hydrator/primer – is created in collaboration with Leipzig-based skin wizard Professor Augustinus Bader (who also has his own skincare line). And for the Daily Cleansing Protocol (€130) – the poshest double-cleanse in town – Beckham worked with aesthetician Melanie Grant. It’s a winning formula.
