Is Victoria Beckham’s new £64 concealer really worth it?
Celebrity beauty brands often get a bad rep for being nothing but a cash grab. However, former Spice Girl-turned-fashion designer Victoria Beckham has more credentials than most to back up her foray into the world of make-up.
In the Nineties, she became synonymous with her signature brown lip liner, contoured cheeks and smokey eyes, then in 2016, she collaborated with Estée Lauder for a successful limited edition collection of skincare and make-up. In 2019, she unveiled her eponymous line, Victoria Beckham Beauty, and has solidified her place in the beauty industry ever since. Her kajal satin eyeliners are a favourite among beauty editors and her future lash mascara wand and sculpting contour stylus have long been mainstays in my own daily routine.
Her latest launch, however, is potentially the most significant to date. Meet the concealer pen. A click-up brush wand with a tapered design for precise, targeted application across 16 shades. Created with Augustinus Bader, the stem cell scientist and founder of the beloved skincare brand of the same name (known for its hugely popular the rich cream), it promises a slew of skincare benefits thanks to its hybrid formula that conceals dark circles and blemishes while improving skin health simultaneously.
While it comes with big performance claims, such as improving the appearance of hyperpigmentation, brightening dull complexions and diminishing under-eye puffiness, the price tag attached is even bigger. Costing an eye-watering £64, it begs the question, is any concealer worth that much? In a bid to find out, I put it to the test. Here’s my verdict.