Victoria Beckham has partnered with video commerce platform Bambuser “to create a seamless shopping experience” – starting with the luxury brand’s newly launched denim collection.
The collection will be showcased through high quality video, available on Victoria Beckham’s website and social media channels.
On demand video content will be available on the product detail pages, ensuring regular engagement with the brand’s audience and allowing customers to explore the collection at their convenience.
The initiative marks a bold step for Victoria Beckham as it looks to experiment with fresh digital strategies “to stay ahead in the competitive fashion industry”.
Kate Hurrell, Head of E-commerce at Victoria Beckham, said: “We’re excited to introduce video commerce for the launch of our denim collection and push the boundaries of how fashion can be presented and experienced.
“By integrating our social channels with our e-commerce platform, we’re providing our customers with an immersive and convenient shopping experience.”
Maryam Ghahremani, CEO of Bambuser, added: “We are thrilled to partner with Victoria Beckham and support their innovative approach to video commerce.
“Their creativity and vision align perfectly with our mission at Bambuser, and we can’t wait to see the impact of this collaboration.”
Founded in 2008, Victoria Beckham’s eponymous label is now carried by over 500 stores in over 60 countries internationally.
Yesterday, 21 August, it was reported that Netflix is to release a documentary series following Victoria Beckham building her fashion and beauty empire.
It wasn’t until March 2023 that Victoria Beckham’s business finally turned a profit, and now it seems the founder is ready to flaunt her success.
