‘That’s BS’: $81.43 Billion Giant Backing Lydia Ko, Nelly Korda & Co Lashes Out at LPGA Over a Glaring Error
The Annika 2024 saw a lot of media coverage and viewership last weekend. With the likes of Nelly Korda, Rose Zhang, and Charley Hull performing at their best. the tournament was a nail-biter till the very last minute. The last round saw the world no. 1 make a major comeback to score 5 birdies in the last 9 to capture her 7th title of the season. But that was not what caught the maximum viewership.
It was the events on Wednesday, during the Pro-Am tournament, that fans were most eager to see. And there was only one reason behind that, Caitlin Clark. The WNBA sensation crossed over to a different universe in sports as she partnered with Nelly Korda and Annika Sörenstam in the event.
On the same day, the CME Group announced the extension of their contract to sponsor the final event of the season, The CME Group Tour Championship. The contract was due in 2025 and has now been extended to 2027. What followed was an exciting event with a lacklustre broadcast.
Despite winning the trust of the $81.43 billion company, the LPGA Tour was still not able to secure a premier spot on the Golf Channel. A part of the event was not live on the Golf Channel because of the conflicting PGA Tour event. This didn’t sit well with the CEO of the CME Group, Terry Duff, as he voiced his opinion about the unfair treatment a couple of days ago.
