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London’s Top Decorator Transforms Victoria Beckham’s Beautiful Mayfair Store

Rose Uniacke's stunning selections for the flagship location create an immersive experience that feels sophisticated and exciting

Visitors to Victoria Beckham’s Mayfair store know what to expect. Rails of silky blouses and dresses; big sunglasses; shoes with vertiginous skinny heels (even the loafers have a platform and a 6cm spike here). But last week, they suddenly got a lot more. The entire interior had gone green, everything from the soaring walls to the 5m high Christmas trees.

The total transformation has been brought to the interior by Rose Uniacke—London’s most discreet and sought after interior designer. The results will be on show until early January. Apart from the seasonal pine trees, threaded with minimal strings of silvery lights, Uniacke has lent a stunning selection of antique and vintage pieces from her own collection. They include an ancient Southern Italian vases, decorated with terracotta figures, from 4BC, and a unique Gio Ponti desk. “It’s like working in an art gallery,” whispered an awe-struck assistant. And indeed, everything is for sale.

The pair are already well-acquainted: Beckham had Uniacke design her spacious Holland Park home in the mid-2010s, a project originally started by Kelly Hoppen. This re-match suggests it was a success. “She has long been someone I admire, and find inspiring” confirms Beckham. “I really respect her taste and her knowledge of antiques. There is no one I would trust with interiors like Rose.”

Beckham showed impressive architectural ambition when she opened the store 10 years ago, commissioning the Iranian/British architecture Farshid Moussavi to create its interior. (Moussavi is currently working on the landmark Ismaili Centre in Houston.) A decade on, Moussavi’s cavernous design is still in place, with its coffered concrete ceilings, polished bronze zig-zag hanging rails and sweeping concrete stairs. It has been lovingly cared for and remains one of the finest stores in London.

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