David Beckham Launches Longevity-supporting Supplement Company IM8
The brand launches Monday with two products, a drink powder and a capsule, for daily health support.
David Beckham is ready to score big with supplements.
“The dream was to create one product that actually does it all,” the soccer legend said, phoning in from London fresh off a trip to Singapore.
On Monday, he’s doing just that by launching his supplement company IM8, available at IM8health.com in 31 countries, developed by health sciences company Prenetics. (Beckham is a cofounding partner of Prenetics.)
“The brand means I am and eight, if you flip it around, means longevity and infinite possibilities,” explained Prenetics and IM8 chief executive officer Danny Yeung.
The line includes Daily Ultimate Essentials, $79 for subscription or $99 for one-time purchase, a drink formula with 92 nutrients for overall health support, and Daily Ultimate Longevity, $75 for subscription and $95 for one-time purchase, a capsule to boost NAD+ levels for healthier aging. The duo also comes together in The Beckham Stack, $129 for subscription or $159 for one-time purchase. The red branding is a nod to one of Beckham’s former football clubs Manchester United.
According to Yeung, he and Beckham were connected via a mutual friend.
“[Prenetics has] been around for the last 10 years. We started off doing genetic testing [and] biotechnology. We were very instrumental during the COVID-19 period of time where we did all the PCR testing for the Premier League, Hong Kong airports and community centers,” Yeung said. “Our background in that, in the science, and also the work that we’re doing in early cancer detection intrigued David.”
For Prenetics, this partnership was a way to break into the consumer space. In addition to the Prenetics team, the IM8 products are developed with support from the brand’s scientific advisory board, including Mayo Clinic oncologist Dr. Dawn Mussallem; former NASA chief scientist Dr. James Green; Cedars-Sinai microbiome expert Professor Suzanne Devkota; preventative medicine and nutrition expert Dr. David Katz; University of Florida aging and physiology expert Professor Stephen Anton; cardiovascular research scientist Dr. James Dinicolantonio, and University of Connecticut nutritional sciences expert Professor Ock K. Chun.
While Beckham has fronted campaigns across industries, including fashion as a Boss ambassador, he hasn’t been known to tout many wellness brands, making this a significant partnership.
