Polish tennis star Iga Swiatek has upped her partnership with Polish beverage and nutrition company Oshee, making the brand her “main partner,” Swiatek says.
As part of the new agreement, Oshee increases its role in Swiatek’s sponsorship, featuring the current world No. 2 in global marketing campaigns and planning the creation of signature Swiatek products available at retail locations worldwide.
Another key element of the increased relationship is moving the Oshee brand logo onto Swiatke’s match outfits and press conference sweatshirts. The brand says the expansion of the partnership is a natural step following the success of previous projects under the Oshee and Swiatek partnership, which introduced dedicated Oshee drinks with coconut water and high-protein bars tailored to athletes’ needs.
“Sport at the highest level isn’t just about training and tournaments,” Swiatek says. “Recovery and taking care of my body, including proper hydration, play a crucial role. Oshee has been providing me with products that support me both on and off the court for years.”
Oshee has a continuing presence in the world of sports, working with top soccer clubs such as Real Madrid and Borussia Dortmund and now as the official partner of LaLiga Santander in Poland.
The agreement encompasses Swiatek’s entire support team, including coach Wim Fissette, sports psychologist Daria Abramowicz, physiotherapist Maciej Ryszczuk and hitting partner Tomasz Maczek.
“Our collaboration with Iga is a great honor, but it’s more than just a partnership—it’s a shared mission to inspire people around the world to lead active and conscious lifestyles,” says Tadeusz Czarniecki, CMO of Oshee. “We are taking our engagement to the next level by providing Iga and her team with professional hydration and recovery support. Oshee is a brand for passionate people, and Iga perfectly embodies our values: determination, perseverance and the relentless pursuit of excellence.”
