Victoria Beckham champions the y2k bouncy blowdry revival – perfect for spring 2025
The fashion and beauty muse's voluminous hairdo is so on trend for the warmer months
Oh Victoria Beckham, the beauty icon you are.
Beauty is cyclical, old trends always come back to bite and Victoria has championed the return of a beloved y2k hairstyle. The fashion founder recently made a case for the bouncy blow dry revival that dominated the 2000’s – and we’re obsessed.
On Thursday 20 February, the former Spice Girl posted an image to her story to celebrate the birthdays of renowned fashion photographers Mert Alas and Marcus Piggott, a duo known for their striking, editorial photography. She posted a snap from a 2000’s photoshoot featuring voluminous, tousled hair and a sultry, dramatic makeup look. She is also wearing low-rise jeans and channelling early 2000s supermodel glamour.
The Y2K bouncy blow dry is a voluminous, ultra-glossy hairstyle that dominated the late 90s and early 2000s, often associated with icons like VB, Cindy Crawford, and the original supermodels. It features big, soft curls with plenty of movement, typically achieved using a round brush and blow dryer or large rollers for a salon-quality finish. The look exudes effortless glamour, framing the face with layers that flick outwards or inwards for a polished, bouncy effect.
