Brooklyn Beckham’s retro-style kitchen appliances are made to be shown off, never hidden – they’re desirable, self-expressive, and deliver professional results
Elevate any countertop with the retro appliances that the oldest of the Beckham children swears by – they're a celebrity favorite for a reason
Kitchen appliances are necessary for cooking, but what if they could be as stylish as they are functional? Brooklyn Beckham proves that it’s possible in his kitchen. He proudly features a white Smeg Retro Toaster and Smeg Retro Kettle for an inviting and effortlessly chic feel.
In my time as a Celebrity Style editor, I’ve noticed these kitchen appliances pop up in famous home after famous home. I wanted to understand more about what makes Smeg appliances so popular among the uber-stylish, and how as non-famous people, we can use that understanding to design our own kitchens. I interviewed Daniel Hadley, Managing Director at Smeg UK to find out.
First, there’s no doubt that Smeg appliances are iconic kitchen accessories. Hadley explained: ‘Our appliances appear in many celebrity homes. We’ve done everything from George Clark through to the Beckhams. We’ve had celebrities and politicians of all sort of walks of life and through to music stars like Robbie Williams.’
As for why that is, Hadley believes the popularity of Smeg in celebrity homes originates from the desirability of the brand, an interest in self-expression, and an appreciation for the professional quality of the products themselves. He states: ‘First things first is, nobody wants to hide our products. People have so many appliances in their homes now and if they’re not well-designed people want to hide them, and we all run out of cupboard space. Nobody would want to hide the Smeg kettle, the Smeg oven, the Smeg toaster, because you’re buying Smeg because you wanna show everybody you’ve bought Smeg, so you keep them out.’
