Every year, the Beckham family establishes itself as a symbol of festivity and unity, captivating millions of fans through carefully orchestrated snapshots. Christmas then becomes the ideal moment to share their complicity, between family intimacy and media strategy.
A well-established tradition
The festive season is an opportunity for David and Victoria Beckham to reunite their children – Romeo, Cruz, Brooklyn and Harper – and spread their Christmas spirit. Whether they’re posing in matching pyjamas with their English cocker spaniels, or Victoria is sporting a humorous sweater proclaiming “All I Want For Christmas Is David Beckham”, every photo exudes a warm, joyous atmosphere. These shared moments, often posted on Instagram, reinforce their image as a close-knit family, followed by over 120 million followers.
Between authenticity and staging
While the snapshots may seem spontaneous, they also bear witness to a masterful control of their image. Victoria Beckham doesn’t hesitate to caption her publications with messages like “Family time is so precious” to underline the importance of family values. This staging reinforces their closeness to their fans, while fuelling the storytelling around their couple.
