Victoria Beckham Unveils Holiday Store Design, Courtesy of Rose Uniacke

LONDON — Victoria Beckham has marked the 10-year anniversary of her Dover Street store with a holiday makeover by one of London’s hottest interior designers, Rose Uniacke.

Beckham ceded all control to Uniacke who turned the walls a bespoke shade of dark green, and filled the space with discreetly twinkling Christmas trees.

Uniacke also had a say in the merchandising, too, color-blocking the clothing on rails and displaying looks on chairs and sofas, as if it were a private home.

Beckham said it was easy to hand over the project to Uniacke, with whom she’s worked many times before.

“I trust her so much and respect her taste level and her aesthetic that I literally not only let her redesign the whole store, she also re-merchandised the collections as well,” said Beckham during the opening party at the store.

Uniacke worked fabric panels and velvet curtains to the Farshid Moussavi-designed store, and added furniture, too.

There is a 1950s valet chair; an 18th Century Swedish mirror by Gustav Precht; a Rose Uniacke Jane sofa; a rare mineral crystal geode table lamp by Marc Duplantier; a Gio Ponti desk and wall weavings by Collingwood.

Uniacke said, “it was important to me that the visitor move through the shop in the same way they might move through their own house. Journeys and color stories are a big part of what I do. Organizing the collection by color, and lighting objects and clothing so that they would shine in clean counterpoint has – I hope – created a space that feels uplifting and exciting.”

The entire space has been repainted in a vibrant dark green called Thyme, which was specifically developed for the store, and will be available in Uniacke range of mineral-based, ecological and natural paints.

During the cocktail on Thursday night, Beckham was in high spirits as she greeted her husband, David, their daughter Harper and guests including Greta Gerwig, Misan Harriman, Maria Balshaw Rose, and Peter Hawkings.

She was wearing a tailored suit from her resort 2025 collection that was inspired by Helmut Newton, and carrying a square Dorian bag, with a B buckle.

Even before the holiday refurb, the store has been a hit with customers.