Andy Murray’s luxury Cromlix Hotel announces plans for huge new expansion – fuelled by latest Instagram trend
They're reacting to their social media interest
TENNIS HERO Andy Murray is to expand his luxury hotel – boosted by an Instagram-fuelled boom in afternoon tea.
The manager of the tennis star’s venue Cromlix in Dunblane in Scotland has shared the destination’s exciting new plans.
Owned by Murray and wife Kim, it won the 2024 AA Award for Scottish Hotel of the Year.
New plans include a new restaurant and kitchen extension, which will replace the hotel’s current dining space, The Glasshouse, and extend the amount of covers from 50 to 80.
The work is expected to be complete in the spring of 2026.
There will also be three new ground floor bedrooms and, in 2025, a Wellness Cottage, offering treatments from Edinburgh skincare brand MODM, and nine cabins around the loch.
Hotel manager, Barry Makin says the hotel currently caters for about 1,000 afternoon teas a month – thanks to social media.
He described the importance of expanding the restaurant, saying:: “We’ve decided to prioritise the restaurant because we have such high demand for our current restaurant, The Glasshouse.
“It’s been really well supported by local people, and we wanted to make sure we always have the capacity to cater for them as well as hotel guests.
“We never want to be in a position where we are turning away local custom because it’s so important to maintaining a thriving hospitality business. It also means we can turn the current restaurant space into a dedicated venue for afternoon teas and special events.
