“Built a Strong Professional Brand” – Iga Swiatek’s Massive $26M Worth Justified as Forbes Executive Applauds Her Growing Market Appeal

Creating a sustainable brand marketability is a job that needs tending to. Well, mostly; Iga Swiatek can be spared from that conversation. The Pole has decorated her resume with laudable victories on the tour and brought laurels to her nation after pocketing the Olympic bronze this year. After meticulously, more so effortlessly, crafting a dominant position in the tennis world, a Forbes executive believes that Swiatek has a brand value greater than any Polish athlete.

Naturally, some will have difficulty acknowledging such assessments. Swiatek hasn’t had the best season this year. After a modest conclusion to the calendar’s first half wherein she added her fourth French Open silverware, the Pole was marred by a drop in form. Her North American hardcourt swing bore no fruition, and she later went underground. The former World No. 1 shocked fans by splitting with longtime coach Tomasz Wiktorowski. About two weeks later, she joined forces with Naomi Osaka‘s ex-coach Wim Fissette. But, it hardly restored her performance at the WTA Finals.
Despite bowing out of the year-end championship in Saudi Arabia and losing her last chance to dethrone Belarusian Aryna Sabalenka as WTA No. 1 in 2024, Monika Bondarowicz, director of the QWinners agency that deals with sports marketing in Forbes, opined that the Pole has created an illustrious brand for herself, owing to her consistent and stellar performances on the tour.