Victoria Beckham proud her fashion line is ‘finally profitable’ after 17 years

Victoria Beckham is seeing pound signs galore after her fashion business turned a corner.

The Spice Girls icon’s fashion and beauty empire has accumulated losses of over £66million since its launch in 2008.

However, after 15 years, things finally started looking up.

Thanks to items like an £890 clutch bag and makeup products such as £30 eyeliners, the VB brand has started earning money again.

Much of the success can perhaps be attributed to her presence on social media and genius marketing strategies, with her ‘get ready with me’ videos and beauty tutorials forcing products off the shelves like hotcakes as everyone wants to replicate her classic look.

In 2022, her financial accounts showed she was £200,000 in the black, while her high-end label has borrowed over £30million from other parts of the Beckham empire since its launch.

Now, though, Vicky B has plenty of reasons to celebrate.

Speaking in a new interview, the 50-year-old said: ‘It’s a huge accomplishment.’

Victoria continued to Harper’s Bazaar, ahead of receiving their Entrepreneur accolade at the Women of the Year Awards 2024: ‘The company has been through so much over the last 17 years – ups, downs, restructuring… it’s been quite the journey.

‘So, finally, to be able to say we’re profitable is something I’m so proud of, because it’s not an easy industry, and it’s getting harder and harder.

‘To be able to say that I’m selling clothes right now, when you look at how luxury is struggling…’

Reflecting on building her business up, the fashionista shared what she believes was the product that turned things around.