The New York-based activation reveals the inspiration behind perfume 21:50 Rêverie, which includes notes of gourmand vanilla, cedarwood and tonka bean. Beckham’s eponymous beauty brand has unveiled a US-based pop-up to promote its fourth fragrance launch. The three-room “dreamlike” activation at the High Line in New York showcases how Victoria Beckham Beauty’s 21:50 Rêverie fragrance came to be.
Narrated by the entrepreneur via speakers, Beckham explains how the scent is inspired by a trip she took to Java, Indonesia, with her husband, footballer David Beckham.
During an open-air dinner, David lit up the landscape in Java as the clock turned 21:50.
“He surprised me by lighting tea lights in the rice fields all around us, so these twinkly lights [in the pop-up] represent the tea lights in Java,” Beckham said in an Instagram post.
A larger-than-life sculpture of the 21:50 Rêverie bottle, fragrance samples and campaign imagery shot by American photographer Steven Klein is featured within the space.
As well as an in-depth olfactive discovery through the fragrance’s key notes of gourmand vanilla, cedarwood and tonka bean.
Visitors can also write a personal note and add it to the 21:50 Rêverie manifestation wall.
