Augustinus Bader and Victoria Beckham recently hosted an exclusive gathering in West Hollywood to celebrate the launch of the duo’s Concealer Pen. Read on for all the glitzy details.
Launched in 2019, Victoria Beckham Beauty is a fashion-led, clean luxury beauty and skincare brand that offers a cruelty-free product range of make-up and skincare. Most recently, Beckham completed the trifecta of her brand by adding a fragrance, turning it into a fully formed Maison.
In her next move, the British entrepreneur and branding aficionado teamed up with Professor Augustinus Bader MD, PhD, the world-renowned expert in stem cell research, to offer a product that showcases both their brands’ commitment to excellence.
To celebrate, Beckham hosted a stylish soiree alongside Co-Founder and CEO of Augustinus Bader, Charles Rosier, lighting up a private residence within the fashionable area of West Hollywood. As expected, the star-studded event was a flurry of activity featuring the glitterati of the beauty, fashion, and entertainment industries, all of whom came together to mark the new and hotly tipped product.
Channelling Beckham’s unique approach in marrying skincare with luxury beauty, the product incorporates Bader’s technology, backed by over 30 years of research, to offer a concealer pen that promises to provide exceptional coverage alongside skincare benefits.
Speaking on her new release, Beckham shared, “My dream concealer is here.” On the silky-smooth formula, she continued, “Created in partnership with Augustinus Bader, with a formula for effortlessly refined skin and the skincare benefits of TFC8® — The Concealer Pen is a miracle product.”
