Victoria, the comeback queen of fashion: Royals from around world pay homage to Britain’s brand Beckham

Victoria Beckham is experiencing a resurgence after several years of big financial losses.

In 2023, her namesake company achieved record revenues and double-digit growth for the third consecutive year.

And in the past month alone, numerous celebrities, including Demi Moore, Nicky Hilton and Eva Longoria, have been spotted wearing the luxury brand. It even featured in the Netflix drama The Perfect Couple, worn by Nicole Kidman in her role as Greer Garrison Winbury.

Royals across the globe have also embraced the label, with Sophie, Duchess of Edinburgh, Queen Letizia of Spain and Queen Mary of Denmark all donning Victoria Beckham designs in September.

This surge in interest coincided with the unveiling of the spring/summer 2025 collection, which received widespread acclaim during Paris Fashion Week.