Perfectionist and tireless, designer and businesswoman Victoria Beckham celebrates the first five years of her brand’s beauty division with record figures and an exclusive collaboration with scientist Augustinus Bader
A perfectionist and tireless, the designer and businesswoman celebrates the first five years of her brand’s beauty division with record numbers and an exclusive collaboration with scientist Augustinus Bader. Victoria Beckham (Harlow, United Kingdom, 50 years old) confesses that she is very meticulous. Talking to her on the phone it is clear that this is the case. Demanding and passionate may be two of the skills that explain her success. And that of his company, with which he began designing 18 years ago and with which he celebrates the first five of his beauty division. He answers S Moda from Los Angeles, the same day that WWD publishes its excellent results for 2023. In a year in which the large luxury houses slowed down business, theirs grew by 52% to 106 million euros.
Congratulations on those figures, in which I imagine Victoria Beckham Beauty plays an important role. Thank you. It is important yes, but fashion in itself is also profitable. At this time, when the luxury industry is suffering, I feel very proud of what we have achieved. What assessment do you make of the first years of this division? Fashion and beauty have always been my passion and my dream. I am enjoying beauty because I am very involved in every process, in the development, the commercial side, the creative part, my team, the campaigns with Steven Klein, starting with the fragrances… I could have shipped it with a license, but I decided be the owner of everything. I think I have a clear point of view about what I want and I don’t like to run or copy others. Before launching a product I have to make sure it is perfect, the best.
