Victoria Beckham Beauty Signs Partnership Agreement with Canadian Retail Giant
Recently, Victoria Beckham Beauty, the clean luxury beauty and skincare brand created by British designer Victoria Beckham, has secured an exclusive retail partnership in Canada with Rennaï, a new beauty and self-care destination. Rennaï, located in Montreal’s Royalmount project, is set to open on September 5 and will serve as a one-stop shop for beauty products and services. The store will feature a dedicated Victoria Beckham Beauty counter, showcasing the brand’s full range of make-up, skincare, and fragrances, including popular items like Satin Kajal Liner, Vast Lash Mascara, and Posh Lipstick.
Katia Beauchamp, CEO of Victoria Beckham Beauty, highlighted the brand’s strong Canadian e-commerce sales and expressed excitement about bringing the in-person shopping experience to Canadian customers through Rennaï. She described the partnership as a natural step in the brand’s global expansion efforts. Christopher Novak, president and chief creative officer of Rennaï, emphasized that the collaboration marks a new era in beauty and self-care, reflecting the shared values of both companies in empowering customers through knowledge and high-quality products.
The Rennaï flagship spans 36,000 square feet and is part of Royalmount’s extensive development, which will feature over 170 stores and 60 restaurants. Luxury brands like Saint Laurent, Gucci, Versace, and Louis Vuitton will also be part of the high-end retail space, with many new to the Quebec market.
