It’s the £890 Victoria Beckham dress that has been worn from A listers ranging from Spain’s Queen Letizia to Bridgerton’s Phoebe Dynevor.
And now the Mail can reveal it has been the fashionista’s secret to doubling the revenues of her once troubled label, posting today an impressive 52 per cent rise in her sales.
Victoria, who turned 50 in April, is said to be ‘thrilled’ at her turnover this year and the frock has sold so well that she has put it all down to the Bella – a gathered waist midi dress which comes in multiple colours including black, royal blue, red, ivory. There is also a ‘mini dress’ option.
Coined her ‘cult item’ the dress has been flying off the shelves since it launched in her spring/summer 2023 show.
In fact, one in ten of her the former Spice Girl’s online sales is the outfit.
Victoria Beckham’s fashion label has doubled its revenue after Queen Letizia and Phoebe Dynevor were spotted wearing one of her £890 dresses (pictured in February 2024)
While Victoria is always a staunch ambassador for her own brand and has worn the Bella frock numerous times, in May 2023 Queen Letizia of Spain, 51, wore it to a Buckingham Palace reception on the eve of King Charles’s Coronation.
American supermodel Kendall Jenner, 28, wore the midi for a party at Nobu in Dubai, styling it exactly as her friend Bella Hadid, 27, wore it on the runway, with black leather gloves.
And in January this year Pheobe, 29, wore a cream version for the BAFTA Tea Party in Los Angeles, while Amanda Holden sported a purple one at Ascot last year.
It is the first time Victoria’s clothing has been praised for its success. When her accounts were published in December they showed that it was her popular makeup item, the £30 Satin Kajal Liner and her £1,050 Chain Pouch Bag which were said to be behind the label’s impressive results.
Launched in 2008, despite its famous founder, the brand has struggled to make any money.
Auditors had warned that it risked going bust without further financial support from shareholders, which include the Beckhams and private equity firm Neo Investment Partners.
The luxury label has borrowed more than £30million from other parts of the Beckham business empire over the past 15 years.
